From raw idea to shipped solution, tracked end to end.

cx2u follows every idea (borne from a customer feedback or an idea from internal teams) across its whole journey - from the moment it is raised, through the solution you build, to the release that ships and beyond. One continuous thread, so nothing gets lost along the way.

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Identifying the right problem - understand it, frame it, explore the options and weigh the impact.

Click a phase to explore it - and follow the arrows: work flows forward, feedback loops back.

Three phases, one continuous loop.

Each phase is its own cycle of four steps. Ideas flow forward into Create and Operate, while issues, opportunities and results flow back and every initiative stays linked to the request that started it.

IdeateIdentifying the right problem

Pull customer and employee feedback in from anywhere - pain points and opportunities alike - then synthesise it into a living pool of ideas. Work through the problem, prioritise what matters, explore the options and weigh the impact before you commit.

1Understand the problem
2Identify the right problem
3Identify solution options
4Understand the impact

✓Ingest customer feedback in .csv, or integrate with your favourite tools such as Zendesk, ServiceNow, Qualtrics, Medallia, etc.
✓Use our AI (it's called Epic) to interrogate the dataset.
✓Create customer journey maps and processes built into the platform (or ask Epic to create them for you), and link customer data into it.

IDEAS ↓↑ ISSUES / OPPORTUNITIES

✓Use our platform to create requirements (user stories and acceptance criteria), or send the initiatives to your favourite tools such as DevOps or Jira.
✓Track the progress of initiatives so that you can see which pain points are being addressed.

CreateDelivering solutions that matter

Take a prioritised initiative and make it real. Develop the solution, test it, and get it ready to release, as well as checking against its benefits profile and always tied to the original request. It doesn't have to be a product; it just has to answer someone's need.

1Ideas & insights to solution
2Develop solution
3Test solution
4Release solution

SOLUTIONS ↓↑ RESULTS / INSIGHTS

OperateContinuously delivering customer value

Embed the solution and keep watch. Support it, monitor it against the benefits it promised, and analyse how it performs. When something drifts, route it back to Create for a fix, and if it needs deeper rethinking, send it all the way back to Ideate. The loop never really ends.

1Embed solution
2Support solution
3Monitor solution
4Analyse solution

✓Initiatives that are released are updated onto your assets such as journey maps and processes, letting you update the new flows.
✓Help product teams validate their solutions by analysing customer feedback to see if any new issues emerge in relation to the release.

AI in the DNA

AI isn't bolted on, it runs through everything.

AI does the heavy analysis at every stage - clustering signals, spotting themes, scoring impact. And built right in is Epic, our own AI you can put to work directly.

Meet Epic

Your AI teammate inside cx2u

Ask Epic to dig into the work and it just does it - from making sense of thousands of comments to drafting the artefacts you'd normally build by hand.

✓Analyse a feedback data set - surface themes, sentiment and outliers across everything you've imported.
✓Build a customer journey map from scratch - generate a full map straight from the feedback, ready to refine.
✓…and more - put Epic to work wherever the busywork is.

AI-DRIVEN ANALYSIS

Behind the scenes, AI clusters scattered signals, de-duplicates ideas, tags themes and scores impact - so the pile of raw feedback becomes something you can actually act on.

LOCAL-FIRST · BYOK

Runs on your machine. Or your key.

Built from the ground up to run on local AI on your own machine, so your data never has to leave it. Need more? Bring Your Own Key and cx2u runs off your own AI provider instead.

Who it's for

Built for the people who turn feedback into value.

cx2u gives every role in the loop a single source of truth - from the request that starts it to the outcome it delivers. Here's what each gets out of it.

Senior Leadership

See CX in the bottom line

Understand exactly how customer experience is moving the organisational bottom line - with benefits tracked from promise to realised outcome. Make investment calls backed by evidence, and steer the business toward the decisions that deliver real value to customers.

Product Owners

Prioritise with confidence

Every idea arrives tied to real customer evidence and a benefits profile, so roadmap calls are defensible - not gut feel. Track each initiative from prioritisation through release, and see the outcome it actually delivered against what you promised.

CX Practitioners

Keep the customer voice intact

Carry the voice of the customer all the way from raw feedback to shipped release. Cluster scattered signals, build and maintain journey maps, and prove the experience genuinely improved - with the evidence linked back to the people who raised it.

Business Analysts

Turn feedback into requirements

Move from a messy feedback pile to clear, traceable requirements. Draft user stories and acceptance criteria in-platform (or let Epic generate a first pass), each one linked back to the originating need so nothing loses its context on the way to delivery.

Process Analysts

See what every idea touches

Understand the ripple of every change. Link initiatives to the journey maps and processes they affect, and watch those flows update automatically as solutions are released - so your process landscape stays live instead of going stale in a diagram.

Product Teams

Build the right thing, and know it landed

Receive prioritised, well-defined initiatives with the customer context attached - push them straight to Jira or DevOps and get building. Once released, validate your solution against live feedback to confirm it worked and catch any new issues early.

Service Designers

Tie back stage to the customer

Link the processes that run behind the scenes directly to the customer journey they support - so every operational, back-stage improvement traces through to a meaningful impact for the customer. Design the whole service as one connected system, front stage and back, and see where a change really lands.

Be part of the first iteration.

Enter your details and request early access - we'll be in touch as the first version opens up.

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